Job Description

Product Manager

Chicago, IL or Roswell, GA

Full time

Roles and responsibility:

• Should own the strategy, roadmap, and activation of business use cases, Drive adoption, driving measurable value from our investment in the CDP.
• Strong business acumen with ability to connect customer insights to business outcomes.

Should have:

• Identify, prioritize, and define high-value use cases (e.g., personalization, churn reduction, campaign efficiency).
• Work with brands and Translate business goals into CDP capabilities (audience building, segmentation, targeting, personalization, real-time activation).
• Leverage CDP for segmentation, audience activation, and campaigns.
• Build customer segments, predictive scoring, churn models, A/B testing.
• Designs Omni channel experiences leveraging CDP data.
• Partner with data team to define KPIs for CDP initiatives (incremental revenue, engagement lift, conversion rates).

Key requirements

• Strategic Planning: Vision and governance framework establishment
• Use Case Prioritization: Agreeing on high-impact, feasible business cases
• Execution & Deployment: Cross-team execution with ongoing coordination (joint with Product owner)
• Optimization & Scale: Performance monitoring and process improvement (joint with Product owner )
• Continuous Evolution: Roadmap updates and new opportunity identification

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