Job Description

About Pocket FM

Once upon a time, stories lived only on pages. Then, we brought them to life through sound.

Pocket FM is revolutionizing audio storytelling, turning immersive fiction into long-form, binge-worthy experiences. With over 100,000 hours of content, 200,000 creators, and 100 million listeners, we are one of the world’s largest audio streaming platforms. Our listeners spend an average of 150+ minutes per day with us, streaming more than 4 billion minutes of audio series every month.

Your Mission

One of the key drivers of our growth is performance marketing on social media. We run large-scale ad campaigns on Facebook, Tiktok & Youtube to drive app installs and acquire users. We are looking for a talented, self-starting, performance-driven promo writer to join our in-house team and play a key role in developing and optimizing long-form ad scripts that resonate with our target audience. This role requires a blend of strong copywriting skills and long-form storytelling expertise. The ideal candidate understands how to craft compelling narratives that not only capture attention but also drive measurable marketing results.

Key Responsibilities:

Develop Engaging Long-Form Ads:

• Write 20-30 minute story scripts for Facebook and TikTok ads that resonate with the audience, captivate listeners, drive app installs, and promote our audio-series content.
• Identify varied themes to communicate a story and leverage them to create multiple high retention scripts for maximum user engagement.
• Identify the most interesting parts of the show’s story, from a user’s point of view, and use them to create the best representative script of the show that generates a high user intent to listen to more of the story.
• Discussing & Brain-storming ideas with key stakeholders and contributing towards creating a playbook of generating high-retention narratives.
• Bottom line – help us get more users who love our content!

Have a Data-Driven Approach and Iterative Content Optimization:

• Analyze the efficiency of the script on the basis of the data from the performance marketing campaigns, and isolate the high and low performing elements.
• Participate in A/B testing to refine and identify the best-performing ad variations.
• Continuously refine and optimize content based on performance data, including metrics like CPI, retention, completion rates, and click-through rates.

Collaborate with Marketing and Creative Teams:

• Work closely with the marketing team to align content of the ads with campaign goals and performance targets.
• Discussing & Brain-storming ideas with key stakeholders and contributing towards creating a playbook of generating high-retention narratives.

Audience-Centric Writing:

• Tailor content to U.S. audiences, using data-driven insights to adjust tone, style, and messaging for maximum impact.
• Stay up-to-date with trends on Facebook and TikTok to create content that feels native to each platform while maintaining the brand voice.

Requirements:

• 3-5 years of experience in copywriting or content creation, with a focus on performance marketing, social media ads, or long-form digital content.
• Proven track record of writing high-conversion ad content, especially for social media platforms.
• Experience in continuous iteration and optimizing content based on performance data (CPI, completion rates, CTR, etc.).
• Strong understanding of U.S. audience behavior and cultural trends
• Familiarity with social media platforms like Facebook, Tiktok & Youtube and the various inventories associated with them.
• Familiarity with A/B testing and performance analysis tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Ads Manager).
• Ability to collaborate cross-functionally with marketing, creative, and analytics teams.
• Excellent communication skills and attention to detail.

Preferred Qualifications:

• Experience working with audio-based content (e.g., podcasts, audiobooks) or long-form story writing.
• Familiarity with content optimization strategies for long-form ads and popular social media trends.
• Experience with iterative content development and rapid testing environments focusing on improving the efficiency and performance of the ads.
• An Understanding of the various performance metrics and experience with reading and analyzing these metrics to draw needle-moving insights to improve script performance

What We Offer:

• Competitive salary and benefits package.
• Opportunity to be part of a dynamic, fast-growing company in the audio content space.
• Collaborative and creative work environment with room for growth.
• A chance to work on high-impact, large-scale digital ad campaigns that shape the future of audio storytelling.

Please add a writing portfolio to your resume with any available writing sample that showcases a dramatic, fast-paced style.

Let’s craft unforgettable stories—together.

You can get more updates, insights and everything behind the scenes at Pocket FM here -

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